This Mobile Application Privacy Policy is for use by mobile application developers and operators in disclosing to consumers the collection, storing, and sharing of their personally identifiable information through their use of a mobile app. It not only covers your application, but also has options to cover user interaction with your website.

Mobile apps have proliferated as the use of mobile devices have become increasingly prevalent. Mobile apps may pose numerous privacy concerns due to the vast amounts of personal information that they are capable of collecting, using, and sharing. As people are increasingly cautious about personal information being collected while using applications, it is crucial that you have a Mobile Application Privacy Policy to give your customers and users confidence in your application.

Privacy policies for mobile apps can vary depending on unique factors (e.g., the nature of the data collected, industry-specific regulatory obligations, and protections for certain types of consumers), and should be tailored to account for the mobile app’s specific functions and intended audience. This policy does not address privacy issues that may arise from the transfer of data to or from jurisdictions outside of the United States, or any related laws or regulations.

Do I have to include a Privacy Policy for my app?

The Federal Trade Commission recommends that app developers create a privacy policy that is made available to users through the app stores.

Certain states have specific jurisdictional requirements regarding privacy policies. For instance, the California Online Privacy Protection Act (CalOPPA) applies to operators of mobile applications that collect personally identifiable information through the Internet about California residents. Further advice should be sought where your application must comply with such jurisdictional requirements.

What does the Mobile App Privacy Policy cover?

• The types of information that the mobile app collects, both from the user and the mobile device.

• How this information is used by the operator of the mobile app and its advertising partners.

• Whether the information is shared with third parties, and if so, with whom.

• How that information may be reviewed and changed.

Other names for Mobile App Privacy Policy include:

• Privacy Statement.

• App Privacy Statement.

Where should I publish my application Privacy Policy?

The Privacy Policy should be available as a link on the page from which the app is downloaded from, on the app store itself. In addition, some apps require you to tick a box in which you agree with the terms and conditions of use, in addition to the Privacy Policy. Both of these legal documents are often hyperlinked and can be reviewed by the user if they so wish. Some apps also have a separate legal tab in which users can access on their app or on the publishing business’s website.

This document is part of a Lawpath workflow.

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