There is no doubt that these days a larger online presence means more business. In fact, being able to market your business online is the crux of modern business. Expanding client basis and spreading brand awareness couldn’t be easier with the large audiences that surround social media and the internet. For example, at the click of a button, you can reach hundreds, thousands, even millions of people. Consequently, it’s important to navigate this landscape with care. Without strategy and careful thinking, you’ll get lost in the plethora of information. This will result in a quick fade into internet insignificance.
Follow along with these 5 important tips to ensure you’re optimising your online marketing and getting the right results.
Effective online marketing means optimising for SEO
Search engine optimisation is an integral part of any online marketing. The algorithms behind google search results are incredibly complex. However, we all know that whichever google suggestion is first, we usually click on first. This is known as optimising SERPs (search engine results pages). As a result, the competition for popular keywords within common topic areas is fierce, leaving lots of business unable to market adequately through search engines. The most important thing to note here is that the more content you are producing and the more popular your pages, will mean a higher rank in SERPs. Therefore, it’s important to produce, produce, produce. As we all know, content is king!
Blog, blog, blog
Blogging is a phenomenal method for producing easy to consume, yet sophisticated and educational content. This is a great way to improve your SEO and optimise SERPs. Some blogging ideas are:
- basic how to’s,
- social commentary,
- updates on current news,
- analysis of industry specific changes or,
- personal profiling.
Ensure your branding and product selling is legal by follow ing Australian consumer law. You can find more information on this from the ACCC here.
Utilise social media marketing – find the right online platform for your business
Social media is a fertile ground for engagement. Do you want a bigger audience? Social Media. Do you want to grow your brand’s name? Social media. Do you need non-traditional advertising? Social media.
Social media really has completely transformed the face of advertising and marketing. It’s important to use it, but it’s just as important to know which platform to use. For example, Linkedin is great as a sophisticated business platform, but does not have the same engagement as a popular instagram profile would. Know your brand, know your audience and choose the right platform for you.
Email marketing
It works… so why get rid of it? Email marketing with branded content, signatures, logo’s etc does the trick. It keeps clients up to date of changes in the company, upcoming events, global/industry specific commentary etc. Whilst online press conferences/webinars are a great edition to this type of marketing – why get rid of something that still works?
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Market online through the industry by contributing to it
Finally, and probably most importantly, contribute to your industry. Whether this be through:
- Collaborating with similar pages/people/companies/blogs,
- Being involved in webinars/forums/conferences,
- Organising networking events,
- Funding competitions/prizes/scholarships, or,
- even creating grad programs.
Through engaging meaningfully with your industry you will reap the rewards of networking but on a supercharged scale. Getting your name out there is one thing, but getting interested parties familiar with what you can offer them is what really matters.
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