Platform Overview

How to Become an Events Promoter

Events happen everyday, everywhere. For these events to be successful, they require promotion – this is where you come in. Becoming an events promoter can be an extremely fun lifestyle, whilst putting significant money in your pocket. Below, we break down how you can become one.

Educational training

To become an events promoter in Australia, no formal educational training is required. However, several options exist if you wish gain relevant education.


A degree in commerce or marketing could prove useful to for a career in promoting. It would provide you with the relevant knowledge in advertising, and how best to manage your business.


Attaining a Certificate III in Events may provide you the necessary education in the industry. It develops key skills in administration, operations and advertising. In contrast, you can also get a Diploma of Event Management.

Legal requirements

As you’ll be running a business, you’ll need to register your company. Whether you operate as a sole trade or if you work with a team, you’ll still require company registration in order to comply under Australian law.

The team at Lawpath also recommend you consult a lawyer early on. This will save you money in the future from unseen legal issues, and they’ll be able to provide advice on local regulations and contract issues. You can get in touch with a business lawyer here.

Get contacts

Arguably, the most important thing in events promotion is having the right contacts. These contacts allow you to get in touch with the right artists/performers, the right venues and the right crowd.

From the very start of your career, you should be attempting to gain as many contacts as possible. Keep in regular contact with these people, and establish working relationships that can profit you both. Therefore, once you need them, the relationship is already established.


The main role of a promoter is to promote events. Therefore, advertising is essential. The more people that you’re able to bring to an event, the more you’ll get paid. In the modern day, the most common form of advertisements are:

  • Social media.
  • Flyers and posters.
  • Radio.

In order to advertise effectively, it’s essential to know the demographic you’re advertising to. This will depend on your event, so it’s important to be conscious of the right demographic for each event. Furthermore, knowing which demographics overlap can allow you to expand your spectrum and sell as many tickets as possible.

Final thoughts

Becoming an events promoter will allow you to escape the monotonous 9 to 5 working job. It will provide you with freedom the events you promote, and can be a fulfilling and rewarding venture. Through following the recommended steps, you can ensure the greatest likelihood of success for your career.

Don’t know where to start? Contact us on 1800 529 728 to learn more about customising legal documents and obtaining a fixed-fee quote from Australia’s largest lawyer marketplace.

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